Who Is LPL Financial


LPL Financial was founded with a pioneering vision to help entrepreneurial financial advisors establish successful businesses through which they could offer truly independent financial guidance and advice.

Today we provide an integrated platform of proprietary technology, brokerage and investment advisory services to over 16,000 financial advisors as the nation’s largest independent broker/dealer [1], making us a leading distributor of financial products in the United States. In addition, we support over 4,000 financial advisors with customized clearing, advisory platform and technology solutions.

Even as our firm has grown over the years, we remain singularly focused on helping financial advisors to manage the complexity of their investment practices so they can better serve their clients in achieving important financial goals. And, because we do not offer proprietary products, LPL Financial enables the independent financial advisors, banks and credit union with whom we partner to offer their client advice.

Our open-architecture platform provides our customers with access to thousands of commission, fee-based, cash and money market products manufactured by hundreds of third-party product sponsors.


For more than 20 years, the LPL Financial Commitment Creed has been central to our culture and reflects our firm’s singular focus on serving the customer. Our 4,300 employees in Boston, Fort Mill and San Diego come to work every day focused on living this commitment. Though LPL Financial was originally established to serve the independent advisor, today we serve three customer groups.

[1] As reported by Financial Planning magazine, June 1996 – 2019, based on total revenue as of December 31, 2019.


Independent Advisor Services supports more than 16,000 independent and registered investment advisors.


 Institution Services supports financial advisors at approximately 670 regional and community banks and credit unions.

Other Affiliations

 Custom Clearing Services supports approximately 4,000 advisors affiliated and licensed with insurance companies through a unique outsourcing arrangement.

Tailored Programs

We tailor our programs and services to the diverse needs of our customers, enabling them to
remain focused on understanding and meeting their clients’ needs

Every Life Has A Story Fueled With Passion and Dreams. What’s Yours?

Wealth Management Aimed at Empowering Your Purpose


At Pence Financial Group, we believe that good financial decisions don’t have to be confusing. If you have any questions or want to schedule a complimentary meeting to discuss your specific questions, please do not hesitate to contact us.


Pence Financial Group
5000 Birch Street W. Building Suite 3000
Newport Beach, CA 92660